It is not an out of the ordinary thing when it comes to optimizing your app in today’s era in a variety of app stores. There is a variety of tools and techniques that not only do wonders in maximizing the visibility of your app but also turning around its sales very well. You can be visible in the search engine results by users on the stores.
Here is a look at the different ideas on How To Optimize Your App for a variety of app stores:
1. Fine tune the title of your app if there is a need
First, peruse the guidelines of the different app stores in this regard. Take a look at your app’s title well to ensure if it is singular and engaging. If not, you can include relevant keywords in it, which you guess are highly likely searched for by your targeted users.
2. Fine tune the app’s description
Fine tuning the app’s description is again of great importance particularly when you intend to optimize your app in a diversity of app stores. Fine tune the keywords in the description but do it with great caution so that the keywords do not look ‘spammy’. An ideal app description is point to point and passes on only the nitty-gritty of the app to the potential users. Your app description plays a dominant role in sparking the interest of your buyers to buy the app.
3. Opt for the most relevant category
Some apps are versatile and flexible and with that said, they are highly likely to be included in more than one category. In such a set-up, you have to take your pick and select the category, which describes the features and functionalities of your app in the best possible way. Sometimes, choosing the least competitive category of your app gives you a better chance of improving your rankings on various app stores.
4. Lay emphasis on the design of your app’s icon
It may seem to you incredible, but the icon of your app is largely instrumental in convincing your targeted users to download and install the app on their mobile devices. That is why; make sure it looks engaging, functional and is related to your app. This will be helpful to you when you want to create a brand out of your app and market that brand.
5. Localization of the app
Localization matters more than simply rendering your app into a range of native languages. A wide and a pragmatic topic, localization is all about ensuring more number of downloading hits when you are well aware that your targeted audiences hail from a specific global country. Therefore localizing your app would strongly convince them in installing your app, which is in their native language. In addition to rendering the name of your app and its description, a variety of factors needs to be factored in when it comes to localizing it. The paradigm of localization is that of Ecommerce apps.
At BroadNet Technologies , we have been consistently focusing on the aforesaid factors and implementing them to optimize our clients’ apps in a variety of app stores.