SMS marketing over other channels… a new trend in the modern world, but how it can be an ideal investment for eCommerce?
For consumers, a smartphone can be a convenient shopping companion. It can provide an on-the-go review of the brand, product details, budget comparisons, and access to instant offers and digital deals, making it essential for businesses to include SMS marketing in their strategies to reach the youth.
Why is SMS Marketing a must-have?
Nearly 90% of the audience who own smartphones would give up all of those other screens before giving up their phones. On average audience look at their phone 150+ each day, and rely heavily on them.
According to a recent study, 90% of shoppers have used their phones while shopping in stores. Thereby, more than 42% of all e-commerce purchases are made from mobile devices.
For savvy marketers in the eCommerce industry, SMS marketing is an exceptional technique to bridge the gap amongst all the channels (email, social media), increase customer engagement, uplift sales, and drive traffic.
SMS Marketing is an essential part of the eCommerce Industry
SMS marketing has tremendous potential in the eCommerce industry. They are easy, convenient, inexpensive, and profitable and thus help reach the targeted audience and convert leads into buyers.
Take into account the below benefits of SMS marketing:
SMS Marketing is a Cost-effective and Time-saving Partner
Unlike other marketing channels, SMS marketing channels are low-priced and one of the most effective channels to communicate with customers.
A well-designed and executed bulk SMS campaign can help eCommerce brands stay ahead of their competitors by sending a message to the targeted audience simultaneously, which will be cost-effective and time-saving.
Instant Delivery
Unlike other channels, SMS delivery is pretty fast and quick, and it’s also proficient in taking only seconds to reach a large audience. You don’t have to wait after sharing your promotional message to the audience. Once you click the send SMS button, a large targeted audience will receive your message hassle-free and instantly.
With the 160 characters option, you can share your urgent alerts or promotional offers and can expect prompt responses from the audience on your messages.
Future Market Trend
SMS marketing is a common channel among all the marketers for its hassle-free reach to the audience, incredible customer engagement, and dynamic conversion rate, which eventually profit the business.
According to a study, 75% of millennials would rather text than talk on the phone as the phone calls are time-consuming. Unlike other channels, SMS is a more reliable and flexible platform to provide orders related to ongoing sale updates to millennials as they are nevermore without their phone. The response rate of the Millennial on sales and discounts on messages is always higher, and that boosts the business revenue of the eCommerce brand.
How to Generate More Revenue from SMS Marketing?
As modern marketers, you need to constantly think about new venerable and innovative ways to engage the audience and design perfect SMS marketing campaigns to ensure good results.
Analyze the below strategies to drive more revenue:
Exclusivity is a Primary Key
Contemporary audiences usually face a broad array of products and services that might satisfy a given need.
How can marketers stand out in the competition?
To build a customer-driven marketing strategy, Exclusive deals are the prime key for personalized SMS campaigns as 92% of the audience prefers to use discount coupons, thereby companies offering exclusive discounts coupons and vouchers to the audience provide a reason to them for a long-term subscription with the brand.
Implementing SMS Customer Support
SMS marketing is the easiest and powerful channel to conduct a two–way conversation between brand and audience.
Lately, audiences choose texts over phone conversations to save their time; thus, implementing SMS customer support for the audience will be more profitable for the eCommerce brand. It can help the customer to get a prompt response to their query, as text messaging has a reputation for being more accurate and instant than a call or email.
SMS customer support enhances your relationship with customers by being available on their preferred channel (SMS), increasing customer satisfaction and loyalty.
Birthday or Anniversary Greetings to make them Feel Special
A simple marketing strategy to reward your loyal customers is by sending special birthday messages to them on their birthday to make them feel you care.
You can also include a special offer or coupon that the customer can redeem as a birthday gift. Offering special birthday offers is a great way to encourage signups and boost engagement.
Share the message with an expiry date to show the sense of urgency on the birthday offer.
Example: “Hey, Lou! Happy Birthday. As a birthday treat, we are giving 30% off on your next apparel purchase. Use the code “MY BIRTHDAY” at checkout. Valid till 30th May.”
SMS Marketing Automation
When it comes to creating customer value and building strong customer relationships, today’s marketers know they need to look for better time management strategies and business growth strategies.
SMS marketing automation is an effective tool to help brands establish and manage subscriber lists, send mass text campaigns, and automate customer engagement.
For better results in SMS marketing, design, and execute automated personalized campaigns to convert leads into loyal customers.
SMS marketing is a highly responsive and low-cost investment; therefore, marketers prefer sharing SMS for sale alerts, promotional, transactional, OTP, and messages.
To triumph in the eCommerce market, a company must provide higher customer value and satisfaction than its competitors do. Thus, organizations must implement innovative strategies rather than simply adapting to the needs of target consumers. SMS marketing is an effective tool for modern marketers to excel in the eCommerce industry and position themselves superior in consumers’ minds.
A well-planned SMS campaign is the best solution for the marketers to nurture their relationship with existing customers by informing customers about upcoming promotions, product launches, events, and sales of their interest to drive traffic and revenue.
For an exceptional automated experience for the targeted audience and produce more business, Try Broadnet SMS Services