Your customers receive dozens or hundreds of emails daily. Instead of fighting crowded inboxes, why not send your bulk sms through a channel that it’s guaranteed to get opened and read?
Bulk SMS makes it incredibly easy to reach your customers where they’re most engaged. Consumers spend more than five hours a day on their smartphones. When used correctly, SMS is an invaluable tool for increasing sales and nurturing customer relationships. But there are some important rules you need to follow.
- Promote SMS Opt-In Across All Marketing Channels First thing’s first: You need to build a subscriber list. You won’t generate SMS sales if customers aren’t opted in to receive text messages from you.
Promote your SMS program (shortcode and Keyword) in the following places:
- Social media
- Website
- Landing pages
- Email newsletter
- Point-of-sale
- Print materials
The more places you display your text message shortcode and bulk SMS Keyword, the faster your subscriber list (and sales opportunities) will grow.
- Send Irresistible Offers
Your customers can opt-out of your SMS list at any time – so how do you keep them interested in what you have to say?
If you want customers to purchase, you have to be willing to incentivize them. Seventy-five percent of people would like to receive offers via SMS, and mobile coupons are redeemed 10 times more than email or print offers.
- Keep Customers Informed
Your line of communication shouldn’t stop once a customer purchases.
Use SMS to keep users informed about shipping status, delivery details, and updates. If they place an order for in-store pick up, you can text message them when their order is ready.
- Build Customer Loyalty
Delivering exclusive content via SMS will keep your brand top of mind and give your audience more opportunities to engage.
Consider sending targeted incentives, exciting company, or industry updates or personalized content.
- Use a Strong Call to Action
Your audience needs instructions for redeeming your offer, and a clear call to action vastly increases the likelihood they will click through and convert.
Promotional bulk SMS campaigns with strong calls to action and specific timeframes yield an average 23.3 percent conversion rate.
What action do you want customers to take after reading your text message? Consider whether you want them to make an online purchase, visit your store or RSVP to an event.
- Create a Sense of Urgency
Consumer responses to sales, promos and events are most positive when they’re acting on a last-minute impulse or limited-time offer. Putting an expiration date or limited quantity on your offer encourages consumers to buy on the spot.
SMS is a powerful tool to enhance marketing and sales activities. But many businesses still aren’t taking advantage of the perks.
Broadnet’s skilled and scalable SMS text message messaging platform is designed to help businesses across every industry increase bulk SMS sales and customer engagement. Take advantage of flexible pricing options and endless customization to send thousands of impactful text message messages per day.