It is no wonder today to learn that the users of Smartphone devices in the world is mushrooming at a blinding pace, which makes room for the development of the wide-ranging innovative Smartphone applications. These apps breathe a new life and add great fun into the Smartphone devices, so with that said; users can download a variety of like-minded apps from either Apple Store or Google Play Store. The challenge that most businesspersons typically encounter when offering apps is lower conversion rates as a by-product of jam-packed marketplaces, which offer a diversity of apps with parallel features.

We at BroadNet Technologies are well aware of the power of SMS in connecting people smartly and instantly. Plus, SMS is sparking the interest of potential users of a business to discover and install their preferred apps, which contribute to improved conversion rates. SMS is also a great way to enhance mobile user’s base, which directs to the phenomenon of improved app store placement and user acquisition.

Rabih Farah, BroadNet Technologies’ Founder and CEO held a conference conceiving the personal campaign of “Enhance app Downloads by Sending SMS” in Dubai recently wherein he recited the benefits of sending SMS in terms of the app download by the potential targeted users and ensure usage engagement. Here is an excerpt from what he said in the conference:

“We are happy to learn that SMS nowadays is rapidly becoming the tool to enhance the app engagement and app downloads. We are thankful to the growing demand and ubiquities of SMS.  Considering the same and with the view to helping our global business clients (dealing in mobile app development industry) expand their business, we launched and run the campaign in KSA, Dubai and other Middle East Countries recently. The results we received were surprisingly terrific- a good number of downloads and the cost per download was lesser than $ 0.75 and $ 1.0, which is relatively far cheaper compared to  other App Download Marketing channels prices, which transcend over 1.5$ per download!! We are confident that our campaign based on the theme ‘send SMS and enhance your app download’ will be a real smasher in other different global countries too.”

In point of fact, encouraging users to install the app is certainly a challenging step. Although contemporary users are very astute, yet patient and businesses are not having over one chance to grip the attention of their potential targeted customers. Fortunately, at the crossroads, SMS surfaces up as a smart way to furnish the customers with an ease of use and instant way to cater to the need successfully.