SMS Marketing features that grow your business
When it comes to SMS marketing, we all immediately think of sending a text message from one handset direct to another.
But withirtual numbers and online platforms, SMS has gone far beyond the humble 160-character text sent Person-To-Person (P2P) via handsets.
With a long list of advancements since its inception 27 years ago, texting is still one of the most popular forms of communication in this digital era. 90% of SMS are opened within three minutes of receiving the text.
Learn how to use enterprise SMS marketing on a large scale and maintain rapport using these seven effective features.
Bulk SMS and MMS With high throughout and premium service, SMS platforms can send large amounts of text messages and multimedia messages (MMS) at one time. With fast delivery rates and quality performance, businesses can send hundreds and thousands of mobile messages with just the click of a button!
- Two-way texting
Connecting with your customers adds another tier of service excellence. Not just providing customers with SMS alerts and notifications, two-way SMS opens up a dialogue between the sender and recipient. This feature can be used for support, feedback, or just a good old’ chat to get to know your customers better.
- Email-To-SMS
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Texting is already simple and easy, but email-to-text makes it even easier, especially if you’re already a massive email-user. Sending an SMS via email is efficient and uncomplicated—all you have to do is configure your current email platform with SMS—and then you can send and receive text messages via email.
Outlook to text
Usually, an SMS plugin is required when configuring an email platform to send mobile messages, however, Outlook 2007 and 2010 has a built-in texting feature. All you have to do is enable the SMS settings!
Below is a quick how-to on enabling the SMS setting in Outlook :
- Sign up for an SMS service
- Configure Outlook 2007/2010 by enabling SMS in ‘Tools’
- Add your new provider by entering your SMS service provider login details
- Optional: Send a test SMS to your allocated mobile number
- Restart Outlook
- You’re ready to send and receive SMS directly from Outlook
- Dedicated virtual numbers
Having your dedicated number to contact customers and clients adds a personal touch. Not only is it easily recognizable, but a dedicated number is also private and personalized to your business.
Here is a list of dedicated numbers used for sending SMS:
- Shortcode
- Long code
- Toll-free virtual number
- Sender ID—while Sender ID is not exactly a dedicated number, it can be personalized to represent the brand name or number sending the SMS.
- Plugins and API integrations
Alongside utilizing an SMS platform, SMS API integrations are also available to scale up existing systems and provide SMS services through another platform. SMS plugins and add-ons provide a range of features from simple and accessible automated functions to specialized and custom-built applications. A flexible range of off-the-shelf and custom-built communication solutions that can be added to your current processes.
- Contact lists
Whether you use SMS for marketing purposes, notifications, or Two-Factor Authentication (TFA), all recipients must provide their contact details to receive text messages. By sorting contacts into groups and lists depending on their preferences and demographics allows you to send them appropriate messages that they have opted-in to. The option to create multiple contact lists also allows the sender to organize contacts by how they relate to a business. For example, a loyalty card member might be sent VIP notifications for upcoming events or sales, and also opted-in to receive TFA via SMS One-Time Password (OTP).
- Automated SMS
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With the help of online systems and an SMS gateway, you can automatically send SMS to intended recipients at a predetermined scheduled time or even when they reply using a specific keyword. Automated text messages save time and money.
Keywords and triggers
Instead of waiting for a reply and then formulating a relevant response, you can set up keywords and trigger responses. For example, a medical clinic sends a reminder SMS a day before each appointment asking the recipient to reply ‘Yes’ to confirm their booking, or ‘No’ to cancel their booking. Upon replying, the keyword, either ‘Yes’ or ‘No’, triggers a response such as ‘Thank you for your reply’.
Scheduled texts
When it comes to sending the perfect SMS, especially for mobile marketing, timing is everything. Ensuring your SMS goes out at the right time, you can schedule individual and bulk SMS to be sent at a specific time and date before hitting send. That way you can stagger an SMS marketing campaign or block out times where automated reminders can and cannot be sent. You wouldn’t want to send out a mass SMS campaign at 3 am on a Monday! You might get a few more opt-outs than expected.
With these helpful SMS features, you can effortlessly up your communication and SMS marketing game.
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Head to our Broadnet Technologies website to find out further how you can utilize our platform and services. Our service makes mass text messaging a snap. We’ve streamlined the process and have made it incredibly intuitive to get your message out. Whether you’re at a computer or on the go, you’ll have no problem sending your texts.