As a small business owner, you shouldn’t hesitate to make use of bulk sms marketing solutions for your marketing needs.
Small business proprietors don’t have much spare cash. As a small business owner, you’re not going to deny that. You’re constantly looking for ways to maximize the bang for your buck, to get the best possible return on investment (ROI) from your small business marketing budget. Which is probably zero? And that’s why bulk sms marketing is the best, and the only option, for tiny pockets.
Here are some of the benefits of bulk sms marketing and, as a bonus, also some of the best tips out there.
The benefits of SMS for small business marketing
Read: Perhaps the best benefit of using SMS solutions for marketing is that your messages will be read. Did you know that a massive 98 percent of text messages are read? And that 90 percent of all SMS messages are read within three minutes of being sent? Since we’re mentioning interesting mobile marketing statistics, were you conscious that, globally, more people own a mobile phone than a toothbrush? We’ll give you a moment to process that before moving on.
Personal: Your customers want to feel like you’re speaking directly to them and that you’re addressing their wants and needs.
Sending out sales-oriented messages regularly which don’t offer direct benefit to your customers tends to decrease customer engagement and — even worse — lead to a lack of return customers.
By sending tailored, personalized messages highlighting their specific interests, you’re showing your customers that you care about more than just the sale. On that note, don’t forget to send that all-important birthday message, with some kind of special offer.
Engaging: Building strong relationships with customers, especially in the early days of your small business, is key to creating a sustainable organization. With bulk sms marketing, you’re regularly reaching out and making contact with customers, ensuring their impression of the customer experience with your business is favorable.
Trackable: Ensuring you receive maximum ROI for your campaigns is what marketing is all about. And the best way to know how your campaign is doing is to track it. bulk sms marketing is, fortunately, very easy to track and presents useful data for marketers to use effectively. More on that later.
Top tips for SMS campaigns in your small business marketing strategy:
Stick to the rules
Importantly, before wasting any more of your precious time, you need to know and stick to the rules of bulk sms marketing. Your customers must opt in to receive messages from you. You can’t just start transmitting messages once you have their contact information. And, they need to be able to easily opt-out from receiving your messages should they wish to.
Also, don’t forget that SMS messages are limited to 160 characters. After that, your message will be split into various message parts using concatenation — and you’ll have to pay for each message part. Not ideal when you’re on a shoestring budget. People have short attention spans anyway. They want the necessary information, and nothing more, delivered in a way that’s easy to understand and digest.
Offer value
SMS solutions, while a valuable way to create brand awareness for your small business, do not offer much marketing value if they don’t include some form of benefit to your customers. Your message must include new or useful information about your business. This could include details of a new product offering, information about a special offer, or even a discount code to encourage lead conversions.
Be consistent
You already know you shouldn’t overwhelm your audience with too many text messages (well, hopefully you do). But how many is too many? And how few is too few? Honestly, there’s no one correct answer. Obviously, daily messages are a bit much. Sending an SMS every couple of months is not often enough.
Finding that happy medium is going to take a little bit of work, research, and tracking.
Make note of when your customers respond to your messages, how often they click on your website link, and whether they phone your business. This will show you what you’re doing right, what you might be doing wrong, and how you can start ensuring that potential customers turn into loyal, repeat customers.
Link with other marketing campaigns
Yes, SMS solutions are going to be your core focus for your small business marketing efforts. But that doesn’t mean you won’t be doing any other form of marketing. Whether you’re posting information to social media, chatting to customers in person or adding a new post to your website’s blog, you should offer your customers the opportunity to opt-in to your SMS list.
Add a call to action (CTA)
Just like your SMS must offer value to your customers, it must also include a clear call to action. The success of your SMS campaign largely depends on the CTA. Without that, your customers won’t know how to take action. You’ll have sent a message out into the world without letting your customers know what to do with it.
The only way to encourage a client to buy is to show them exactly what they should do next.
A popular way to do this is to include your contact number or URL at the end of the message. To hold your message within the 160-character limit, you could make use of a link shortened like Bitly or TinyUrl. This link can lead to your website’s homepage or a custom landing page created specifically for the relevant promotion or campaign. By doing this, your customers will not doubt the next steps they should take after receiving your message.
Broadnet Technologies tremendously promises a high quality service of bulk sms marketing.
Several bulk SMS service providers in the world claim to deliver highest-quality bulk sms marketing services. But the claims that they make are not always true. The companies that offer quality services tend to charge high rates and those who offer friendly rates tend to make compromises with the quality of their online SMS gateway services.
Well, there is nothing that you need to worry about since we at Broadnet Technologies are here to help you out. Being the best bulk bulk sms marketing company in the country, we boast about having the most efficient API Gateway service as well as bulk sms service in the country. We not only provide you with extraordinary service but we also make sure that our packages are designed in such a way that they become pocket-friendly for our clients. So, avail the best bulk bulk sms marketing services from us at friendly rates and give your business new frontiers to grow with us.