Companies have to consider SMS automation very carefully in both the frequency and the content of the messages, which must always be well-targeted and as relevant as possible.
SMS automation is the automatic sending or triggering of text messages to individuals or groups of people with little or no manual intervention. Marketing automation has become increasingly attractive with brands as it allows them to save time by pre-scheduling text messages to be sent in the future. Additionally, they are making use of other types of SMS automation by using time or action-based drip messages that are triggered by specific criteria.
But for this very reason, it is also extremely important to use SMS marketing wisely. Sending too many text messages, too often, will appear frivolous and very annoying to the recipient. Remember, you’re taking up the recipient’s valuable time with every message you send.
Automation
SMS automation is a feature that allows you to have your messages automatically sent out according to a predefined schedule. All you need to do is write the SMS text, upload the list of recipients, and set the sending date in the SMS scheduler.
With Broadnet Technologies SMS service, you can send personalized SMS, as well as bulk messages. Bulk messages can be scheduled for a particular time and date, and it is also possible to gradually send out your messages over a specified period.
Delayed SMS sending
The message scheduler will prove remarkably useful for sending out messages on non-working days or when communicating with customers who live in another time zone.
You can also use the scheduler to send out reminders about upcoming events, or create pre-composed messages in advance (e.g. for your customers’ birthdays).
Broadnet Technologies allows you to schedule any amount of SMS messages.
Distribute your SMS messages over time
You can have the sending of messages distributed over time by using our schedule SMS feature. That means limiting the amount of SMS sent out in a given period. This feature is especially beneficial when you are sending messages to a large number of subscribers. It allows you to minimize the peak demand on your call center as might happen if thousands of your customers started to call at the same time.
All you need to do is schedule the sending once, and then the scheduler will take care of everything itself.
Although many today think of SMS marketing as an outdated concept or an outdated channel, many studies show the opposite to be true.
SMS marketing is a very effective channel if you need to send an urgent message or campaign. With Broadnet Technologies SMS marketing software, you have several options for sending automated text messages. From the simple scheduling of texts to more complex recurring SMS and event-based messaging, our service provides both the ease and flexibility to engage with your audience how you see fit.
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